Onyx Logo
1:1 scale
8" x 8" x 2"
Yes, this is a photograph of a model, not a graphic. The concept of the logo started out as a flat 2D swirling shape. Then, photographer Kevin Twomey, working with direction from the ad agency, took the concept to the next level with simple sketching and lots of discussion. We arrived at this beautiful organic shape with depth and curves. The goal was a finished product for the annual report cover that was real and alive, not just a simple graphic. We CNC machined the model from ABS and painted it satin red. There were no other painting effects. Kevin used his mastery of light and got the shot!