One Hawthorne San Francisco, CA
1/8"=1' scale 31" x 22" x 41"

One Hawthorne is one of the few new residential development projects built in San Francisco during the Great Recession.  This model was detailed and elegant, complete with LED lighting and all materials represented in their proper tone and texture, bringing the experience of the completed project to the prospective buyers while the building was still under construction.  This type of model is referred to as a “marketing model” as it is the centerpiece of a sales/marketing office for the project.  How can you really explain to someone what a building will be like when it is done?  Show them… in grand detail!