ASM Computer Chip
not to scale 36" x 24" x 18"

Sometimes, we are asked to model something and it’s importance is not readily apparent; that was the case in this model of a computer chip for a trade show exhibit.  During the building process, we knew it would attract attention for its detail and intricacy with lots of colors and lights, but we were unaware how exciting and recognizable people would find it.  We polished it up, applied the technical graphics, and rushed the model over to the Moscone Center for its debut.  Immediately after we plugged the model in, a small crowd formed around us, excitedly discussing the components of the exhibit.